Machi (Town) Media Report
- Outdoor media data - What is a "Machi Media Report"?
In "Machi Media Report," all spaces (towns) where consumers be exposed to outdoor advertisements and sales promotion events are considered town media. This report provides relevant information to analyze and select the most suitable spaces for clients' marketing purposes. It is based on three different points of view that commonly are require for any kind of advertising media- "Market size of the media, meaning the number of people who visit the town," "Market segmentation, meaning consumer demographics" and "Media habits, meaning how often they visit the town?"
Content of the report
- Number of visitors: How many consumers come to the town?
Visiting rate of each town per day and by target - Quality of visitors: Visitors' profile in each town
Demographic features of visitors in each town, psychographic characteristics, product commitment, etc. - Visitors' habit: How often and how many people visit the town in a certain
period? What is the main purpose to visit the town?
- Cumulative rate of visitors in a week in each town, Reach and Frequency, etc.
- Main purpose
Analysis
target
Target area of analysis: Kansai area (Osaka, Kyoto & major cities in 3 prefetures)
Target advertising-media of analysis: Approximately 60 major towns
Outline of the survey
"Machi Media Report" is the subsequent count
and edited data based on Video Research's proprietary survey, ACR Survey
Data.
About the outline of survey, please refer to the ACR's page.
Service Specs
 Survey area: |
Kansai *Kanto is available in SOTO report, Kansai is available in SOTO report in 2009 |
| Field work: |
May *According with ACR survey |
| Respondents: |
M&F 12-69years old *Analyze and edit ACR data |
| Number of samples: |
Total 1,700s |
| Data Release: |
Once a year |
PC data providing service
"Digital
Machi Media Report"
A data-handling tool to support making advertising-media plans (analyzing and choosing towns to put ads and perform sales promotions) of town media. Ability to analyze advertising-media comparatively from three different perspectives-"Number of visitors," "Quality of visitors" and "Diversity of visitors and frequency of visit in a certain period." In addition, enables to deduce the coverage of target audience of the selected towns (reach & frequency).
