Number of advertising media measured:
*Number of advertising media is based on 2006 survey. |
|||
 Railways |
Lines | 62 |
|
| Group of Lines | 43 |
||
| Station | 386 |
||
| Group of Stations | 156 |
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| Spots in the Station | 97 |
Inside the major 10 stations | |
| Towns |
Towns | 71 |
|
| Spots in the Towns | 67 |
In the major 8 towns | |
| Roads | Group of Streets/Avenues | 20 |
A group of Streets/Avenues area by area |
| Route/Boulevard | 51 |
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| Highways | 32 |
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| Shopping |
Shops | 31 |
|
| Products | 27 |
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Survey outline
| Survey area: |
Tokyo 30km radius |
| Survey period: |
May 29, 2006 (Mon) - June 4, 2006 (Sun) |
| Respondents: | M&F 15-69 years old (excluding middle school students) |
| Survey method: |
Mail and self-completion Survey |
| Sampling: |
Respondents selected by RDD (Random digit dialing) and ask for survey participation |
Deliverables of "SOTO"
"SOTO HANDBOOK"
"SOTO HANDBOOK" is a portable and handy notebook which covers the basic reach/profile index/activity ratio by out-of-home advertising media. 3 types of Handbook are available for "Railway Edition", "Town/Road Edition" and "Aggregate Edition".
"SOTO SOFTWARE"
The above is the software which enables to simply tabulate and analyze the huge volume data of "SOTO" more effectively. 4 x tabulation menu is available to analyze the out-of-home advertising media (Advertising media analysis/Media searching/R&F Max./R&F estimation) and 5 x tabulation menu is available to analyze the activity and media contact (Activity ratio tabulation/Person in act composition/Analyze consumption time/Activity change).
**Both of the above deliverables are available in Japanese language only.
