Products & Services


Number of advertising media measured:

 


*Number of advertising media is based on 2006 survey.
Railways Lines
62
 
Group of Lines
43
 
Station
386
 
Group of Stations
156
 
Spots in the Station
97
Inside the major 10 stations
Towns Towns
71
 
Spots in the Towns
67
In the major 8 towns
Roads Group of Streets/Avenues
20
A group of Streets/Avenues area by area
Route/Boulevard
51
 
Highways
32
 
Shopping Shops
31
 
Products
27
 

Survey outline


Survey area: Tokyo 30km radius
Survey period: May 29, 2006 (Mon) - June 4, 2006 (Sun)
Respondents: M&F 15-69 years old (excluding middle school students)
Survey method: Mail and self-completion Survey
Sampling: Respondents selected by RDD (Random digit dialing) and ask for survey participation

Deliverables of "SOTO"

"SOTO HANDBOOK"

"SOTO HANDBOOK" is a portable and handy notebook which covers the basic reach/profile index/activity ratio by out-of-home advertising media. 3 types of Handbook are available for "Railway Edition", "Town/Road Edition" and "Aggregate Edition".

"SOTO SOFTWARE"

The above is the software which enables to simply tabulate and analyze the huge volume data of "SOTO" more effectively. 4 x tabulation menu is available to analyze the out-of-home advertising media (Advertising media analysis/Media searching/R&F Max./R&F estimation) and 5 x tabulation menu is available to analyze the activity and media contact (Activity ratio tabulation/Person in act composition/Analyze consumption time/Activity change).

**Both of the above deliverables are available in Japanese language only.