Transit Media Report
(Transit media [on traffic routes and stations] audience analysis report)
Data from transit media
What is Transit Media Report (Transit media [on traffic routes and stations]
audience analysis report)?
In "Transit Media Report," all spaces such as on the train and in the station, where the consumer might be exposed to transit advertising, are considered transit media. This report provides relevant information to analyze and select the most suitable traffic routes and stations for clients' marketing purposes. It is based on three different points of view that commonly are required for any kind of advertising media- "Market size of the media, meaning the number of people who use the media," "Market segmentation, meaning consumer demographics" and "Media habits, meaning how often people come into contact with the media."
Content of the report
- Number of users: How many users are using the traffic routes and stations?
Each route and station utilization rate per day and by target. - Users' habit: Diversity of user and frequency of use for each route
and station during a certain period
Each route and station utilization rate in a week, Reach (diversity of user), Frequency of use, etc. - Quality of users: Each route and station user profile
Demographic features of users for each route and station, psychographic characteristics, product commitment rate, etc.
Analysis
target
Target area of analysis:
Kansai (major cities in five prefectures)
area based on the perspective that Transit media is urban-oriented media.
Target vehicles for analysis:
JR, subways and private railways- each route, a group of routes (about 70 advertising media),
each station and group of stations (about 400 advertising media)
Outline of the survey
"Transit Media Report" is the subsequent count
and edited data based on Video Research's proprietary survey, ACR Survey
Data.
About the outline of survey, please refer to the ACR's
page.
Service Specs
 Survey area: |
Kansai *Kanto is available in SOTO report, Kansai is available in SOTO report in 2009 |
| Field work: |
May *According with ACR survey |
| Respondents: | M&F 12-69years old *Analyze and edit ACR data |
| Number of samples: |
Total 1,700s |
| Data Release: |
Once a year |
PC data providing service
"Digital
Transit Media Report"
A data-handling tool to support making vehicle plans (analyzing
and choosing traffic routes and stations) of transit media.
Ability to analyze vehicles comparatively from three different perspectives-"Number
of users," "Quality of users" and "Diversity of users
and frequency for use in a period that ads are exposed." In addition,
enables to deduce the coverage of target audience of the selected route
and station (reach & frequency).
