Products & Services

Radio Commercial Statistics

Effective Strategic Planning Begins with Keeping an Eye on the Competition

Video Research collects, tabulates and delivers vital Radio advertising statistics to our clients with the highest reliability, efficiency and speed. Tabulated by sponsor and product, these data on insertion frequency and time length in seconds provide our clients with a comprehensive grasp of their competitors and the advertising environment. Our statistical picture of patterns and volume of Commercial insertions enables you to create an effective strategic vision for Radio campaigns.

Service Specs

Summary: This research service consists of the collection, tabulation by sponsor and product, and delivery of Radio advertising data such as number of insertions and time length for independent verification, competitor tracking, strategic planning, insertion pattern studies, etc.
Applications: Tracking and evaluation of client and competitor campaigns, development of campaign strategies, independent verification, etc.
Radio Station Surveyed:
Kanto
(Tokyo Metropolitan) area
TBS
QR
LF
TFM
J-WAVE
Kansai
(Osaka Metropolitan) area
ABC
MBS
OBC
FMO
FM802