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TV Commercial Statistics

Effective Strategic Planning Begins with Keeping an Eye on the Competition

Using the latest technology such as our originally developed automatic TV Commercial verification system, Video Research collects, tabulates and delivers vital TV advertising statistics to our clients with the highest reliability, efficiency and speed. Tabulated by sponsor and product, these data on insertion frequency, time length in seconds and GRP provide our clients with a comprehensive grasp of their competitors and the advertising environment. Our statistical picture of patterns and volume of Commercial insertions enables you to create an effective strategic vision for TV campaigns.

Service Specs

Summary: This research service consists of the collection, tabulation by sponsor and product, and delivery of TV advertising data such as number of insertions, time length and GRP for independent verification, competitor tracking, strategic planning, insertion pattern studies, etc.
Applications: Tracking and evaluation of client and competitor campaigns, development of campaign strategies, independent verification, etc.
TV Station Surveyed:

Kanto
(Tokyo Metropolitan) area
NTV
TBS
CX
EX
TX
Kansai
(Osaka Metropolitan) area
MBS
ABC
KTV
YTV
TVO
Nagoya area THK
CBC
NBN
CTV
TVA