About Us

Your Windows of Information to Marketing Potential, Opportunities and Achievement in Japan

Company Profile

In 1962, the same year that television came of age in Japan, Video Research Ltd. was established as a company specializing in TV audience ratings research.

More than 45 years,VR has helped marketers beat the competition and successfully tap this huge potential by providing them with the Edge of Information. VR is Japan's leading marketing and media research company, offering a comprehensive menu of services ranging from authoritative media research to syndicated and custom consumer marketing research. Our media audience ratings research continues to set the standard for the industry and is relied on by virtually every major media company, advertising agency and advertiser in Japan. For a unique perspective on the market,VR also provides clients with the Audience & Consumer Report. Based on integrated research on a single source, this report enables clients to identify and clearly see their target as both consumers and an audience. VR is also the only marketing research company that has a nationwide network of branch offices capable of instantly implementing nationwide integrated research.

For more on the latest Japanese market and its leading expert, we invite you to explore our site and to come back and visit us often.

Company Name: Video Research Ltd.
President : Wataru Mochizuki
Address :

6-17, Sanban-cho Chiyoda-ku, Tokyo 102-0075 JAPAN


URL Address: https://www.videor.co.jp/
Date of
September 20, 1962
Capital: 220,500,000JPY
Number of
417 as of Apr., 2017
Office location : 9 branches including Tokyo headquarters
Subsidiaries: Video Research Comhouse, Ltd.
Video Research Interactive Inc.