Radio Rating Research of April, 2004
May 14, 2004
Video Research Ltd. has been conducting Radio Research in Metropolis area 6 times a year (even number month). At this time, we are delighted to announce the release of the research result of April, 2004.
|Survey method:||Mail survey (diary)/Portable questionnaire|
|Survey area:||Metropolis area (Tokyo 35km radius)|
|Respondents:||M&F 12-69 yrs. old(3,000 samples)|
|Sampling method:||Random 2-stage sampling|
|Survey period:||2 weeks, Apr. 12 (Mon), 2004 - Apr. 25, 2004(Sun)|
April, 2004 Radio Rating Research in Metropolis
[ I ]How frequently persons tune in to radio?
[(Radio contact ratio per week
[ II ]Where do they tune in to the radio?
(Share of listening minutes
| The ratio of persons who listened to the radio in one week
reaches more than 70% among Men & Women 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 14 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.
|Radio is a medium with a character that is often listened out-of-home and that ratio reaches more than 50%. This once again certifies the fact that Radio is a medium that is tuned in to both inside home and out-of-home.|
For any queries, please contact Mr. Tom Umeda/Ms. Fujiko Nakayama
Overseas Business Div.
Tel. +81-3-5541-6506 Fax +81-3-5541-6442