Press Release

Girl's Enrichment Lessons: One Out of Four Are Learning "English Conversation"

June 28, 2004

- Results of "Character and Children Market Survey"* by Video Research Being Summarized -

Video Research Ltd. conducts semiannual "Character and Children Market Survey," which gathers marketing data targeting children. We would like to announce to you the results for the April Survey of this year, which is now being summarized.

[From the Survey Results]

Click here for the details.

*"Character and Children Market Survey"

It is a questionnaire survey targeted for children of age 3-12, conducted twice a year in April and October since 1976.
It aims to grasp the children’s lifestyle. It fulfils various requests in the children market by understanding children as audiences and consumers.

Survey Outline

Method: Direct-visit & self-completion questionnaire
Area: All municipalities within 30km radius from the Tokyo Station
Targets: Boys & girls of age 3-12
(junior high school students excluded)
Number of samples: 800 (response rate: 78.3%)
Sampling method: 2-stage Random sampling
Period: Apr. 12 (Mon.) - 18 (Sun), 2004
(Conducted semiannually in Apr. and Oct.)