Radio Rating Research in Tokyo Metropolis area of April, 2006
May 11, 2006
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (even number month). At this time, we are delighted to announce the release of the research result of April, 2006.
|Survey method:||Mail survey (diary) , Direct visit & self-completion·Portable questionnaire|
|Survey area:||Tokyo Metropolis area ( Tokyo 35km radius)|
|Respondents:||M&F 12-69 yrs. old ( 3,000 samples )|
|Response rate:||91.5% ( 2,745s )|
|Sampling method:||Random 2-stage sampling|
2 weeks, April 10 (Mon) – April 23 (Sun), 2006
April, 2006 Radio Rating Research in Tokyo Metropolis
[ I ]How frequently persons tune in to radio?
(Radio contact ratio per week cumulated one week: 5:00-29:00)
[ II ]Where do they tune in to the radio?
(Share of listening minutes by place Mon-Sun:5:00-29:00)
| The ratio of persons who listened to the radio in one week reaches more than 70% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 14 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.
Radio is a medium that is listened both inside home and out-of home.