Radio Rating Research in Tokyo Metropolis area of October, 2006
November 13, 2006
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (every even number month survey). At this time, we are delighted to announce the release of the research result of October, 2006:
|Survey method:||Mail survey (one-week diary), self-completion|
|Survey area:||Tokyo Metropolis area ( Tokyo 35km radius)|
|Respondents:||M&F 12-69 yrs. old ( 3,000 samples each)|
|Response rate:||94.1% ( 2,822s )|
|Sampling method:||Random 2-stage sampling|
|Survey period:||1 week, October 16 (Mon) - October 22 (Sun), 2006|
October, 2006 Radio Rating Research in Tokyo Metropolis
[ I ] How frequently persons tune
(Radio contact ratio per week cumulated one week: 5:00-29:00)
[ II ] Where do they tune
(Share of listening minutes by place Mon-Sun:5:00-29:00)
The ratio of persons who listened to the radio in one week reaches 72% among Men & Women, 12 - 69 years old.
Radio is a medium that is listened both inside home and out-of home.