Radio Rating Research in Tokyo Metropolis area of December, 2006
January 15, 2007
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (every even number month survey). At this time, we are delighted to announce the release of the research result of December, 2006 in Tokyo Metropolis area.
|Survey method:||Mail survey (one-week diary), self-completion|
|Survey area:||Tokyo Metropolis area (Tokyo 35km radius)|
|Respondents:||M&F 12-69 yrs. old ( 3,000 samples)|
|Response rate:||93.8% ( 2,813s )|
|Sampling method:||Random 2-stage sampling|
|Survey period:||1 week, December 11 (Mon) - December 17 (Sun), 2006|
December, 2006 Radio Rating Research
in Tokyo Metropolis
[ I ] How frequently persons tune
(Radio contact ratio per week cumulated one week: 5:00-29:00)
[ II ] Where do they tune
(Share of listening minutes by place Mon-Sun:5:00-29:00)
The ratio of persons who listened to the radio in one week reaches 70% among Men & Women, 12 - 69 years old.
Radio is a medium that is listened both inside home and out-of home.