Radio Rating Research in Tokyo Metropolis area of April, 2007
May 15, 2007
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (even number month). At this time, we are delighted to announce the result of the research in April, 2007.
|Survey method:||Mail survey (diary) & self-completion|
|Survey area:||Tokyo Metropolis area (Tokyo 35km radius)|
|Respondents:||M&F 12-69 yrs. old ( 3,000 samples)|
|Effective number of respondents:||2,808 (Response rate: 93.6%)|
|Sampling method:||Random 2-stage sampling|
|Survey period:||2 weeks, April 9 (Mon) - April 22 (Sun), 2007|
April, 2007 Radio Rating Research
in Tokyo Metropolis
[ I ] How frequently persons tune
(Radio contact ratio per week cumulated one week: 5:00-29:00)
[ II ] Where do they tune
(Share of listening minutes by place Mon-Sun:5:00-29:00)
The ratio of persons who listened to the radio in one week reaches 72.3% among Men & Women, 12 - 69 years old.
Radio is a medium that is listened both inside home and out-of home. Especially, radio is a medium with a character that is often listened out-of-home and that ratio reaches approx 53%.