Radio Rating Research in Tokyo Metropolis area of August, 2007
September 26, 2007
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (every even number month survey). At this time, we are delighted to announce the research result of August, 2007.
|Survey method:||Mail survey, Self-completion, Diary type questionnaire|
|Survey area:||Tokyo Metropolis area (Tokyo 35km radius)|
|Respondents:||M&F 12-69 yrs. old (3,000 samples each)|
|Effective number of
|Tokyo Metropolis area: 2,778 (Response rate = 92.6%)|
|Sampling method:||Random 2-stage sampling|
|Survey period:||2 weeks, Aug. 20(Mon) - Sept. 2(Sun), 2007|
August, 2007 Radio Rating Research in Tokyo Metropolis area
[ I ]How frequently persons tune in to the radio?
(Radio contact ratio per week cumulated one week: 5:00-29:00)
[ II ] Where do they tune in to the radio?
(Share of listening minutes by place Mon-Sun:5:00-29:00)
In Tokyo Metropolis area, the ratio of persons who listened to the radio in one week reaches 72.1% among Men & Women, 12-69 years old.
Radio is a medium that is listened both inside home and out-of home.