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Characters and Kids' Market Survey

Keeping Track of the Children's Market

Japan's economic success has also created an important layer of children consumers. Children-related education, clothing, food and leisure-oriented consumption have reached all-time highs. Moreover, this market is extremely sensitive to rapid change. Examining children as both consumers and as an audience, this research is sometimes referred to as the Mini-ACR, and is invaluable for the development of effective media plans for the children's market.

Service Specs

Survey area: Tokyo 30km radius
Field work: June & December
Respondents: Boys & Girls 3-12years old
Number of samples: Total 600s
Data Release: August & February