Number of advertising media measured:
*Number of advertising media is based on 2006 survey.
|Group of Lines||
|Group of Stations||
|Spots in the Station||
|Inside the major 10 stations|
|Spots in the Towns||
|In the major 8 towns|
|Roads||Group of Streets/Avenues||
|A group of Streets/Avenues area by area|
|Survey area:||Tokyo 30km radius|
|Survey period:||May 29, 2006 (Mon) - June 4, 2006 (Sun)|
|Respondents:||M&F 15-69 years old (excluding middle school students)|
|Survey method:||Mail and self-completion Survey|
|Sampling:||Respondents selected by RDD (Random digit dialing) and ask for survey participation|
Deliverables of "SOTO"
"SOTO HANDBOOK" is a portable and handy notebook which covers the basic reach/profile index/activity ratio by out-of-home advertising media. 3 types of Handbook are available for "Railway Edition", "Town/Road Edition" and "Aggregate Edition".
The above is the software which enables to simply tabulate and analyze the huge volume data of "SOTO" more effectively. 4 x tabulation menu is available to analyze the out-of-home advertising media (Advertising media analysis/Media searching/R&F Max./R&F estimation) and 5 x tabulation menu is available to analyze the activity and media contact (Activity ratio tabulation/Person in act composition/Analyze consumption time/Activity change).
**Both of the above deliverables are available in Japanese language only.