Your Index for Japanese TV Media
Successful TV broadcast managers, program producers, media planners and advertising managers throughout Japan depend on Video Research TV ratings for optimum utilization of the TV medium. They know that our thoroughly tested research systems deliver accurate data on a timely basis and in formats that meet their needs.
|Summary:||Originally developed by Video Research and in compliance with international standards, our People Meter (PM) TV audience measurement system provides Japan's authoritative Television ratings, that are further supplemented by diary method research for certain areas.|
|Applications:||Media planning, post-TV Commercial campaign evaluation, TV program development, etc.|
|PM Ratings for Kanto (Tokyo Metropolitan) Area|