TV Commercial Karte
Provides you with the analysis of effectiveness of TV-Commercial campaign.
TV Commercial Karte is a survey that systematically clarifies the Audience's attitudinal change about a specific commercial campaign starting from the running TV commercial, "Reach", "Awareness", "Contents' comprehension" and finally to evoking the "Product purchase behavior".
|Survey area:||Tokyo 30km radius|
|Field work:||Every month|
|Respondents:||M&F 13-59years old|
|Number of Samples:||Total 600s|
|Data Release:||Every month|